Thursday, 16 January 2025

The Company Sign (1930s)

 

I present to you Jacobus Belsen's Das Firmenshild (The Company Sign), documenting Adolph Hitler's actions in Germany while campaigning for support.

The text on the sign is the official name of the Nazi Party Nationalsozialistische Deutsche Arbeiterpartei National Socialist German Worker's Party. The top reads "For the Proletarians [workers]" and the bottom part reads something like "For the well-to-do circles" who are represented by businessmen.

My German is Schlecht but that's the spirit of the text. Of course the point of the cartoon is the sign Hitler is holding, for each audience different parts of the name are emphasised. Belsen is skewering the Nazis for their opportunistic propaganda and lack of commitment. Jacobus Belsen was born in the Russian Empire, in the aftermath of the First World War he immigrated to Germany where he found work as an illustrator and cartoonist. He wasn't a fan of the Nazi party and left Germany for the United States of America, he died in 1937. 


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